waiting, waiting.

It's on the way, so I can calm down now. My poor husband. Little does he realize, once you've gone Chanel, you can never go back.

So, now, let's concentrate on buying Microsoft Office, stopping the snacking, and actually making myself useful at work.

SEO is still a big deal for me, but so are banner ads (thanks Jennie, you've made my life much easier). Writing banner ads is one of the hardest, but most fun types of online writing in my opinion. How do you get someone to respond to a medium that is widely regarded as hated- and better yet, get click-throughs that aren't just the reader going to send your company hate-mail from their website?

And do you really know if a banner ad is successful? Should it be measured in click-throughs? Or brand awareness? How would you even measure brand awareness?

These are questions I'm still trying to find the answer too. I'm inclined to believe banner ads are more useful as brand awareness, especially if you don't have them linked to a landing page (as my company does not). Let me know if you have any thoughts on this.

I see blogger does not like the phrase "click throughs." Tough. I can't really think of a better way to describe it.