Unless you misuse them.
Some key (get it?? haha!) things to remember- do not spam them in your site. How do you know if you're keyword spamming? If your content sounds awkward or forced because you've got too many instances of a keyword (or keywords), you may be keyword spamming and need to rethink your keyword strategy. Sometimes, it's as simple as rewriting. But sometimes, you may need to consider other options.
What other options? My current favorite is creating a landing page targeting specific keywords. Your landing pages can work as your homepage, even, and look similar- but the content needs to be targeted specifically to your keyword. If you have the time and manpower, create your content for each landing page specifically about that keyword. Don't just create the same content with interchangeable keywords.
And above all, put your keywords into your meta data in the title tag! Put them in the keywords and description too, but know they won't have as much pull from these- it's just a good habit to get into.
An no, no more handbags for me for now. As much as I want some that I've seen recently, I must dig myself out of this hole I've fallen into before I can consider any more. Instead, I need to start work on planning a 3-year-old's birthday party. Fun!!
And if anyone has any suggestions on how to convince a suddenly recalcitrant preschooler that potties at school and anywhere other than home are okay to use, I'm wide open to them.
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