Everyday, I learn more..

And as the saying goes, I learn just how much I still don't know.

Why the break from my "new" blog? Because I had to find my true reason for writing. And while I still don't know what that is, I am working my tail off to figure it out, so I thought I'd start adding again.

In my bid to actually increase my marketability, I've started taking classes towards a "Professional Certificate" in web design at my local community college. Why? For starters, I love creating art. And what is a website if it isn't a form of art?

And then, there is the need to get my grades back up to a respectable GPA so I can eventually apply to gradschool without knowing that I will be laughed at (I really hate being laughed at).

So, what useful tips do I have this week? Well, for today (otherwise known as Kiss Your Car Day- http://www.sfpcn.org/holidays.htm, how about

Keyword Density

As it relates to SEO copywriting.

There are several things you can do to optimize your keyword density. First, you need a primary keyword or primary keyword phrase. Yes, just one. I'll talk about why in a minute. For each page on your site, you can choose a different keyword. For example, if your site is about butterflies, you could choose "butterfly information" as your homepage keyword, but if you have several pages dedicated to different types of butterflies, each could have its own keywords. The section on the lifecycle of Monarch Butterflies could have "monarch butterfly lifecycle" as its keyword if you wanted.

Why only one or two keywords?

If you think about it, this is just common sense. You want search engines to find you, but if you have several different words or phrases, instead of one repeated several times, search engines aren't going to give you much relevancy.

How many repetions per page?

The easy answer is one instance of your keyword for every 35 lines of copy.

Any more than that, and you risk looking like you're trying to stuff your copy. Stuffing your copy will 1)make everything you write sound reeeeally odd and 2)is sometimes penalized by search engines.

Anything less, and you'll make it more difficult for search engines to find you.

So that's the end of today's lesson. Later this week, I'll talk about keyword placement, and all the interesting areas on your website you never though about as SEO relevant, but really are.