Make it clear
By this, I mean leave the stereotypical advertising copy at home. Your readers don't care how clever you are with words if they can't find what they're looking for. While the idea that people who can't immediately find what they're looking for will leave immediate (they won't, if they really want whatever you're promoting) but if they can't find what they want quickly, they will get frustrated. Fun, exciting copy is great if you can merge the two, but don't get so excited in creating that you forget what the goal of your site is.
Think about the way you surf the Internet. When you're shopping on eBay, how much time do you take to stop and read all the ads? Probably not much, right? Sure, the occasional promo will catch your eye, but think about how many times that really happens, and how frustrating it is when you can't immediately find what you're looking for.
Remember this when you're creating content for your webpage.
And now, here's a Youtube video about a hippo named Jessica.
Jessica the Hippo
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